2.Competitive Strategies for Marketers in Different Positions 6-6 Market Leader Market Challenger Market Follower Market Nicher 篮對酒价置影大兰 国际商学院市场营销学系 University of Intemational Business and Economic国际商学院 市场营销学系 6－6  Market Leader  Market Challenger  Market Follower  Market Nicher 2. Competitive Strategies for Marketers in Different Positions