Reading and researching Text A The importance of brands a brand is a relationshi Examples you have eaten at a restaurant where you werent comfortable because it didnt feel like a place where you belonged Or you have gone to a store that just didn't carry merchandise that felt like you because you are unable to relate to the company or person providing the brand experience. ( para. 11)Reading and researching Text A The importance of brands • A brand is a relationship. Examples • … you have eaten at a restaurant where you weren’t comfortable because it didn’t feel like a place where you belonged. • Or you have gone to a store that just didn’t carry merchandise that felt like you. • … because you are unable to relate to the company or person providing the brand experience. (para. 11)