NYU C20.0038Fal2007 Electronic commerce STErn Tuesday-Thursday SCHOOL OF BUSIN Professor Anindya ghose aghose@stern. nyu. edu, (212)998 0807 Llll.ly u.C Course dates September 2007 through December 2007 Location KMC 4-60 Meeting time Tuesday and Thursdays, 2: 00 to 3: 15 PM Overview The Internet and the World Wide Web are revolutionizing the way people, businesses and governments transact business via electronic commerce. This process is just beginning and will have enormous impact on our activities and the way we relate to people and organizations. This course will examine the major trends and technologies in electronic commerce(e-commerce), including economics, marketing, and social issues. Aside from various Internet marketing strategies and applications, the course will cover the business implications of social media that lead to user-generated content such as blogs, opinion forums (like online reviews and reputation systems)social networks, search engine auctions and other kinds of emerging online communities and applications. The topics will include issues that affect firms in EMT (Entertainment, Media and Technology )industries such as movies, and books. The objectives of the course include 1)Understanding how the presence of IT mediated markets will alter marketing, retailing and business practices by using quantitative analys 2) Discussing new strategic initiatives by firms engaging in internet commerce and how that changes industry structure 3)Discussing relevant economics theory and understanding new emerging techniques like Economining that can be useful in making strategic decisions in online markets and communities The course is complemented by cutting-edge research projects and various business consulting ignments that the Instructor has been involved in with various companies over the last few years Students will work with real life datasets from firms such as Amazon, Microsoft, Yahoo, and google, and learn to use STATA 10. We will relate these to the fundamentals of information technology and its impact on business and society. Some of the topics covered will correspond to those chapters in the textbook, "E commerce: Business, Technology and Society(3 Edition) "by Kenneth C Laudon and Carol Traver, but a big chunk of the course will be based on in class lecture slides and additional readings made available on Blackboard or distributed in classProfessor Anindya Ghose aghose@stern.nyu.edu, (212) 998 0807, http://pages.stern.nyu.edu/~aghose/ Course dates: September 2007 through December 2007 Location: KMC 4-60 Meeting time: Tuesday and Thursdays, 2:00 to 3:15 PM Overview The Internet and the World Wide Web are revolutionizing the way people, businesses and governments transact business via electronic commerce. This process is just beginning and will have enormous impact on our activities and the way we relate to people and organizations. This course will examine the major trends and technologies in electronic commerce (e-commerce), including economics, marketing, and social issues. Aside from various Internet marketing strategies and applications, the course will cover the business implications of social media that lead to user-generated content such as blogs, opinion forums (like online reviews and reputation systems) social networks, search engine auctions and other kinds of emerging online communities and applications. The topics will include issues that affect firms in EMT (Entertainment, Media and Technology) industries such as movies, and books. The objectives of the course include: 1) Understanding how the presence of IT mediated markets will alter marketing, retailing and business practices by using quantitative analysis 2) Discussing new strategic initiatives by firms engaging in internet commerce and how that changes industry structure. 3) Discussing relevant economics theory and understanding new emerging techniques like Economining that can be useful in making strategic decisions in online markets and communities by using quantitative analysis. The course is complemented by cutting-edge research projects and various business consulting assignments that the Instructor has been involved in with various companies over the last few years. Students will work with real life datasets from firms such as Amazon, Microsoft, Yahoo, and Google, and learn to use STATA 10. We will relate these to the fundamentals of information technology and its impact on business and society. Some of the topics covered will correspond to those chapters in the textbook, "E- commerce: Business, Technology and Society (3 rd Edition)" by Kenneth C. Laudon and Carol Traver, but a big chunk of the course will be based on in class lecture slides and additional readings made available on Blackboard or distributed in class. C20.0038 Fall 2007 Electronic Commerce Tuesday-Thursday