Tourist-trap model In the light of what we have learnt we should be able to comment on the followin henomenon (1) Advertising and price-. Federal Trade Commission(FTC)opposes groups wanting to forbid price advertising (2) In an empirical study it was found that the price of eyeglasses is 28% higher in states that forbade advertising than in those that permitted it (Benham 1972) ()On a cynical note- Why some doctors and lawyers organization prevent advertising?Tourist-trap Model