Techniques for Concept generation Brainstorming Analogy Seek related and unrelated stimuli Use appropriate media to convey explore Sketching/Foam/Lego Circulate concept ots create galleries Systematically classify search 016.81 Source: UIrich and Eppinger, "Product Design and Development"MITTechniques for Concept Generation • Brainstorming • Analogy • Seek related and unrelated stimuli • Use appropriate media to convey & explore – Sketching / Foam / Lego • Circulate concepts & create galleries • Systematically classify & search 16.881 Source: Ulrich and Eppinger, “Product Design and Development” MIT