Public issue Public issue a sale of bonds or stock to the general public Securities are sold to hundreds and often thousands, of investors under a formal contract overseen by federal and state regulatory authorities When a company issues securities to the general public, is usually uses the services of an investment banker 19-519-5 Public Issue Securities are sold to hundreds, and often thousands, of investors under a formal contract overseen by federal and state regulatory authorities. When a company issues securities to the general public, is usually uses the services of an investment banker. Public Issue -- Sale of bonds or stock to the general public