The Global Marketplace(cont Global Planning Significant external issues international companies have to confront in planning global operations political instability and risk currency instability competition from state-owned enterprises pressures from national governments accusations of disrupting national economic plans accusations of inappropriate technology transferThe Global Marketplace (cont.) • Global Planning – Significant external issues international companies have to confront in planning global operations. • political instability and risk • currency instability • competition from state-owned enterprises • pressures from national governments – accusations of disrupting national economic plans – accusations of inappropriate technology transfer