e视人苦 Value Exploration Company's competence space(broad versus focused scope of business and depth physical versus knowledge-based capabilities) The collaborator resource space(horizontal and vertical partnerships Customer's cognitive space(reflects existing and latent needs and includes participation stability, freedom, and change) 2008-3-5 Marketing Management ( UG)2008-3-5 Marketing Management (UG) 13 Value Exploration • Company’s competence space (broad versus focused scope of business and depth physical versus knowledge-based capabilities). • The collaborator resource space (horizontal and vertical partnerships). • Customer’s cognitive space (reflects existing and latent needs and includes participation, stability, freedom, and change)