Introductory Remarks Well-meaning or to-the-point criticism has long been valued above praise even if the praise is sincere.We often hear that the proof of true love is to be unsparing in criticism.However,the author of this article argues from her personal experience and the experiences of many other people,that there is magic in a word of praise and that praise will bring about more profits than criticism.Introductory Remarks • Well-meaning or to-the-point criticism has long been valued above praise even if the praise is sincere. We often hear that the proof of true love is to be unsparing in criticism. However, the author of this article argues from her personal experience and the experiences of many other people, that there is magic in a word of praise and that praise will bring about more profits than criticism