P&G overview II 1998-2001 declining P&G was attacked by many multinational and local corporation II II Because of A fierce competition of each segments high price and high quality" strategy The local corporations took "low price"strategy Id focused on farming areas as their main target NⅡ 1998～2001 declining P&G was attacked by many multinational and local corporation Because of… ・A fierce competition of each segments ・”high price and high quality” strategy The local corporations took “low price” strategy and focused on farming areas as their main target P&G overview