The Beer Game The purpose of the Beer Game is to experience systemic effects and to introduce the need for supply chain and network management. Specifically it shows: How single parts in a system influence each other. How individual thinking differs from systemic thinking(network thinking). Potentials for systems optimization and the use of information systems.The Beer Game The purpose of the Beer Game is to experience systemic effects and to introduce the need for supply chain and network management. Specifically it shows: • How single parts in a system influence each other. • How individual thinking differs from systemic thinking (network thinking). • Potentials for systems optimization and the use of information systems