Five International Product and Promotion Strategies Product Do not change Adapt Develop new product product product Do not change Product promotion Straight extension adaptation Promotion Product invention Adapt Communi Dual promotion cation adaptation adaptation @2000 Prentice Hall©2000 Prentice Hall Five International Product and Promotion Strategies Dual adaptation Promotion Product Product adaptation Adapt product Straight extension Do not change product Do not change promotion Communi￾cation adaptation Adapt promotion Develop new product Product invention