Ease of Use Estimating next year's dividend is straightforward,but estimating next year's price appears to be much more difficult The problem is that next year's price is obtained (eventually)by estimating,and discounting,every future dividend THE COURSE OF FINANCE 2017 SPRING SJTU 16Ease of Use n Estimating next year’s dividend is straightforward, but estimating next year’s price appears to be much more difficult n The problem is that next year’s price is obtained (eventually) by estimating, and discounting, every future dividend THE COURSE OF FINANCE 2017 SPRING SJTU 16