What does a company really care about? Deliver products, make profits Growth )a business is the sum of its processes The orchestration and refinement of those processes is critical to an enterprise s continued viability in the mar ketplace Introduction to Business Process Management 1/30/202What does a company really care about? 3 Introduction to Business Process Management 1/30/2021  Deliver products, make profits.  Growth  A business is the sum of its processes.  The orchestration and refinement of those processes is critical to an enterprise's continued viability in the marketplace