Chapter 2: The Environment in Which Marketing Operates 2-1: Overview The marketing environment consists of these five parts a controllable factors a uncontrollable factors a the organization 's level feedback AdaptationChapter 2: The Environment in Which Marketing Operates 2-1: Overview ◼ The marketing environment consists of these five parts: ◼ controllable factors, ◼ uncontrollable factors, ◼ the organization's level ◼ feedback, ◼ Adaptation