Evaluation of Kincaid's model With human communication in general in mind Concerned with the purpose of human communication: mutual understanding Aware of the different layers of reality Emphasizing the interactive relationship between information and action Emphasizing the cyclical process of communication activitiesEvaluation of Kincaid’s model • With human communication in general in mind • Concerned with the purpose of human communication: mutual understanding • Aware of the different layers of reality • Emphasizing the interactive relationship between information and action • Emphasizing the cyclical process of communication activities