Factors Encouraging Standardization) SN. o Economies of scale in production Economies in product R&D Economies in marketing Shrinking of the world marketplace and increasing economic integration Global competition Global market(taste) Global advertisement (MTV Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 10-7 Factors Encouraging Standardization Economies of scale in production Economies in product R&D Economies in marketing “Shrinking” of the world marketplace and increasing economic integration Global competition Global market (taste) Global advertisement (MTV)