What is AISAS? Attention Interest Search Action Share A SA S Percentage of people Share participating in an online community and actively sharing Consumer Generated Media information with others 36.8% Writing your impressions on your blog, review sites or SNS about a product purchased or an advertisement/ product you are interested in; this Internet Association Japan 2006 Internet White paper is known as CGMＡ Ｉ Ｓ Ａ Ｓ Share Consumer Generated Media ・Writing your impressions on your blog, review sites or SNS about a product purchased or an advertisement/ product you are interested in; this is known as CGM. Attention Interest Search Action Share Percentage of people participating in an online community and actively sharing information with others 36.8% Internet Association Japan 2006 Internet White Paper What is AISAS®? 10