What are Strategic Alliances Strategic alliances are typically multifaceted,goal-oriented,long-term partnerships between two companies in which both risks and rewards are shared. Strategic alliances typically lead to long- term strategic benefits for both partners Mutual goals lead to the commitment of much more resources The problems of outright acquisition can be avoided. Multifaceted:多方位的What are Strategic Alliances Strategic alliances are typically multifaceted, goal-oriented, long-term partnerships between two companies in which both risks and rewards are shared. „ Strategic alliances typically lead to long￾term strategic benefits for both partners „ Mutual goals lead to the commitment of much more resources Multifaceted：多方位的 The problems of outright acquisition can be avoided