James A.O'Brien Introduction to Information Systems Eleventh Edition Chapter Summary Electronic commerce encompasses the entire online process of developing,marketing, selling,delivering,servicing,and paying for products and services. Basic categories of business and technology platforms for e-commerce marketplaces include:B2C,B2B,C2C. Many e-business enterprises are moving toward offering full-service B2C and B2B e- commerce portals supported by integrated customer-focused processes and internetworked supply chains. James A. O’Brien Introduction to Information Systems Eleventh Edition 9 Chapter Summary • Electronic commerce encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services. • Basic categories of business and technology platforms for e-commerce marketplaces include: B2C, B2B, C2C. • Many e-business enterprises are moving toward offering full-service B2C and B2B e￾commerce portals supported by integrated customer-focused processes and internetworked supply chains