What you should know Importance of Integrating a Retail Strategy Key Factors in Developing and Enacting Integrated Retail Strategy Planning Procedures and opportunity Analysis Defining Productivity Performance measures Scenario Analysis How Industry and Company Data Can Be Used Principles of Retail Audit Controlling Horizontal vs Vertical Audit Forms• Importance of Integrating a Retail Strategy • Key Factors in Developing and Enacting Integrated Retail Strategy – Planning Procedures and Opportunity Analysis – Defining Productivity – Performance Measures – Scenario Analysis • How Industry and Company Data Can Be Used • Principles of Retail Audit – Controlling – Horizontal vs. Vertical • Audit Forms