Sale pricing The question Why do supermarkets offer sales several times a year instead of all-year-round cheaper prices? Explanation 1 As an effective way of self-targeting Using high price to exploit loyal (or lazy) customers, and low price to attract bargain hunters Unpredictability makes it harder for customers to decide here to go shopping cheaplySale pricing The question Why do supermarkets offer sales several times a year instead of all-year-round cheaper prices? Explanation 1 As an effective way of self-targeting:  Using high price to exploit loyal (or lazy) customers, and low price to attract bargain hunters.  Unpredictability makes it harder for customers to decide where to go shopping cheaply