Company Orientations Production concept is the idea that consumers will favor products that are available or highly affordable Focus: high production efficiency, low costs, and mass distribution Product concept is the idea that consumers will favor products that offer the most quality. performance, and features for which the organization should therefore devote its energy to making continuous improvements Better Mousetrap Fallacy, Function Redundancy hts reserved, Zou deqian Tetra Pak suffered from a production orientation O Copy rights reserved, Zou Deqian8 15 © Copy rights reserved, Zou Deqiang Company Orientations • Production concept is the idea that consumers will favor products that are available or highly affordable ¾Focus: high production efficiency, low costs, and mass distribution • Product concept is the idea that consumers will favor products that offer the most quality, performance, and features for which the organization should therefore devote its energy to making continuous improvements ¾Better Mousetrap Fallacy, Function Redundancy 16 © Copy rights reserved, Zou Deqiang Tetra Pak suffered from a production orientation