Benefits. Limitations and Strategic Uses of E-Auctions Strategic Uses of Auctions and Pricing Mechanisms Through dynamic pricing buyers and sellers are able to adjust pricing strategies and optimize product inventory levels very quickly Suppliers can quickly flush excess inventory and liquidate idle assets Buyers may gather the power to procure goods and services at the prices they desire Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 16 Benefits, Limitations, and Strategic Uses of E-Auctions • Strategic Uses of Auctions and Pricing Mechanisms – Through dynamic pricing, buyers and sellers are able to adjust pricing strategies and optimize product inventory levels very quickly • Suppliers can quickly flush excess inventory and liquidate idle assets • Buyers may gather the power to procure goods and services at the prices they desire