同濟大学 TONGJI UNIVERSITY Zong Qinghou and his "Wahaha" The first 10 years of China's reforms were a period of debate and experimentation,while developments in the following 20 years were crucial to the Chinese economy's rapid growth.The history of the Wahaha Group,originally the sales department of a school-run enterprise in Shangcheng District,Hangzhou,Zhejiang Province,is typical. Zong Qinghou,the group's founder,started the company together with two retired teachers,starting in the retail business of ice cream and stationery with a loan of RMB 140,000.Concluding that many Chinese children were not receiving proper nutrition,Zong founded the Wahaha Nutritional Food Factory in 1989 to produce Wahaha Oral Liquid for Children,a natural drink with a medicinal effect.The company was an immediate success, and in just three years time,its sales revenues reached over RMB 100 million. 22 22 Zong Qinghou and his "Wahaha" The first 10 years of China’s reforms were a period of debate and experimentation, while developments in the following 20 years were crucial to the Chinese economy ’s rapid growth. The history of the Wahaha Group, originally the sales department of a school-run enterprise in Shangcheng District, Hangzhou, Zhejiang Province, is typical. Zong Qinghou, the group’s founder, started the company together with two retired teachers, starting in the retail business of ice cream and stationery with a loan of RMB 140,000. Concluding that many Chinese children were not receiving proper nutrition, Zong founded the Wahaha Nutritional Food Factory in 1989 to produce Wahaha Oral Liquid for Children, a natural drink with a medicinal effect. The company was an immediate success, and in just three years time, its sales revenues reached over RMB 100 million