Contemporary Ti Designs 1.0 Executive Summary Contemporary Ti Design is a designer and manufacturer of unique titanium jewelry. Contemporary Ti Design makes many designs in the form of earrings, pins and pendants. All of the products are designed and manufactured by Steve Artificer. Each piece of jewelry is a work of art in itself, very special and unique. Most people will feel that Steve's pieces are like nothing else they have ever seen. steve will be selling directly to end consumers through his website as well as at exhibitions/shows. Steve will also use galleries, elry retailers as a distribution channel as well Steve will be operating Contemporary Ti Design out of his Hood River home. For the first eight months Steve will be a one-man show. Steve will welcome an independent sales representative on month eight to allow Steve to spend more time at home designing and constructing 2.0 Situation Analysis Contemporary Ti Design is a start-up company operating out of the owners home. Marketing will be key to raise visibility and awareness of Contemporary Ti Design and their products. The basic market need is for unusual pieces of art jewelry crafted out of titanium Titanium is used because of its hypoallergenic qualities (ideal for necklaces and earrings that touch the skin), its incredible strength and light weight 2.1 Market summary their target customers. This information will be leveraged to continually determine who the ning Contemporary Ti Design has a lot of information regarding the market and attributes conce customer is, their specific needs, and how Contemporary ti Design can best communicate with Target Markets ■ Retailers(galleries,) Individuals Page 11.0 Executive Summary Contemporary Ti Design is a designer and manufacturer of unique titanium jewelry. Contemporary Ti Design makes many designs in the form of earrings, pins, and pendants. All of the products are designed and manufactured by Steve Artificer. Each piece of jewelry is a work of art in itself, very special and unique. Most people will feel that Steve's pieces are like nothing else they have ever seen. Steve will be selling directly to end consumers through his website as well as at exhibitions/shows. Steve will also use galleries, museum shops, and specialty jewelry retailers as a distribution channel as well. Steve will be operating Contemporary Ti Design out of his Hood River home. For the first eight months Steve will be a one-man show. Steve will welcome an independent sales representative on month eight to allow Steve to spend more time at home designing and constructing. 2.0 Situation Analysis Contemporary Ti Design is a start-up company operating out of the owner's home. Marketing will be key to raise visibility and awareness of Contemporary Ti Design and their products. The basic market need is for unusual pieces of art jewelry crafted out of titanium. Titanium is used because of its hypoallergenic qualities (ideal for necklaces and earrings that touch the skin), its incredible strength, and light weight. 2.1 Market Summary Contemporary Ti Design has a lot of information regarding the market and attributes concerning their target customers. This information will be leveraged to continually determine who the customer is, their specific needs, and how Contemporary Ti Design can best communicate with them. Retailers (galleries) Individuals Target Markets Contemporary Ti Designs Page 1