The power of words Fund-raisers for the nonprofit childrens Service bureau in san antonio, Texas, were told by United Way that they could probably increase donations if they changed the organization s name to the Emergency Shelter for abused and homeless children-a name that more accurately described the organizations mission. Sure enough, after the name change, fund-raisers reported a 40 percent increase in donationsThe Power of Words Fund-raisers for the nonprofit Children’s Service Bureau in San Antonio, Texas, were told by United Way that they could probably increase donations if they changed the organization’s name to the Emergency Shelter for Abused and Homeless Children - a name that more accurately described the organization’s mission. Sure enough, after the name change, fund-raisers reported a 40 percent increase in donations