通过我国饭店集团与国外发达国家饭店集团的比较，引导学生深入社会实践， 关注我国旅游行业中存在的现实问题，培育学生团队合作、诚信服务、爱岗敬业的职 业素养。 2.基本概念和知识点(Basic concepts and knowledge points) 基本概念：接待业定义。 知识点：接待业领域、接待业发展历史、接待业结构和管理。 Some important concepts to grasp:Definition of hospitality. Some common knowledge to comprehend:three domains of hospitality:history of hospitality industry;grades and types of hospitality industry,organization of the hospitality industry. 3.问题与应用（能力要求）(Problem and application(capability requirement)) 探讨结合国外的接待业发展，了解我国的酒店业的发展历史，理解我国酒店业 在改革开放过程中如何实现高速发展，彰显中国速度。目前13家酒店品牌跻身全球 酒店50强当中。 Understanding history development of China hotel through comparison to foreign countries Awareness of Chinese development speed since 40 years.13 hotel brands are among the top 50 hotels in the world by2019. (三)思考与实践(Thinking and Practice) 接待业的两级分化的结构特点，连锁化和规模化酒店发展的优势。 The polarizes characteristics of supply of the hospitality industry,chain of hotels development. (四)教学方法与手段(Teaching methods and means 采用多媒体教学手段，教学方法以讲授为主，结合课堂讨论、作业等形式。 The multimedia teaching method is mainly lecture,combined with classroom discussion, homework and other forms. 第六章旅游中间商(Chapter6 Intermediaries) (一)目的与要求(Purpose and requirements) 1.理解分销渠道在旅游业中的角色和作用： 2.理解旅游中间商在分销渠道的作用： 3.旅游中间商的一体化经营： 4.理解科技对分销渠道的影响： 5.中间商的未来发展。 The chapter is designed to provide you with: n understanding of the role and behaviour of distribution channels in tourism clarity on the role of intermediaries-tour operators and travel agents in the distribution 9 通过我国饭店集团与国外发达国家饭店集团的比较，引导学生深入社会实践， 关注我国旅游行业中存在的现实问题，培育学生团队合作、诚信服务、爱岗敬业的职 业素养。 2．基本概念和知识点（Basic concepts and knowledge points） 基本概念：接待业定义。 知识点:接待业领域、接待业发展历史、接待业结构和管理。 Some important concepts to grasp: Definition of hospitality. Some common knowledge to comprehend: three domains of hospitality; history of hospitality industry; grades and types of hospitality industry, organization of the hospitality industry. 3．问题与应用（能力要求）（Problem and application (capability requirement)） 探讨结合国外的接待业发展，了解我国的酒店业的发展历史，理解我国酒店业 在改革开放过程中如何实现高速发展，彰显中国速度。目前 13 家酒店品牌跻身全球 酒店 50 强当中。 Understanding history development of China hotel through comparison to foreign countries. Awareness of Chinese development speed since 40 years.13 hotel brands are among the top 50 hotels in the world by 2019. （三）思考与实践（Thinking and Practice） 接待业的两级分化的结构特点，连锁化和规模化酒店发展的优势。 The polarizes characteristics of supply of the hospitality industry, chain of hotels development. （四）教学方法与手段（Teaching methods and means） 采用多媒体教学手段，教学方法以讲授为主，结合课堂讨论、作业等形式。 The multimedia teaching method is mainly lecture, combined with classroom discussion, homework and other forms. 第六章 旅游中间商(Chapter 6 Intermediaries) （一）目的与要求（Purpose and requirements） 1．理解分销渠道在旅游业中的角色和作用； 2．理解旅游中间商在分销渠道的作用； 3．旅游中间商的一体化经营； 4.理解科技对分销渠道的影响； 5.中间商的未来发展。 The chapter is designed to provide you with: ●an understanding of the role and behaviour of distribution channels in tourism; ●clarity on the role of intermediaries – tour operators and travel agents in the distribution