Perception Attitudes, and Personality(Cont Culturally based stereotypes(cont Project aspects of own culture onto people and situations in a different culture Assumes that the new culture mirrors their Own EXample: Korean manager visiting Sweden assumes all women seated behind desks are secretaries Such behavior would be inappropriate and possibly dysfunctional in Sweden where many y women hold management positions aR 12 Cross-Cultural ManagementCross-Cultural Management 12 Perception, Attitudes, and Personality (Cont.) • Culturally based stereotypes (cont.) – Project aspects of own culture onto people and situations in a different culture – Assumes that the new culture mirrors their own – Example: Korean manager visiting Sweden assumes all women seated behind desks are secretaries – Such behavior would be inappropriate and possibly dysfunctional in Sweden where many women hold management positions