The 5-P odel, a statement of the culture at pcl LEADERSHIP IN OUR BRANDS We will achieve brand superiority by: o Delivering the best products in the marketplace 母 The highest quality 申 The best tasting 中 The most consistent O Communicating these benefits in a high-impact, persuasive and consistent manner LEADERSHIP IN MARKETING We will build on our brand platforms by O Creating new brand, channel, and package segments that build the business 中 Faster off the marl 中 Better ideas e Quicker to create and take advantage of opportunitiesLEADERSHIP IN OUR BRANDS We will achieve brand superiority by: ⚫ Delivering the best products in the marketplace:  The highest quality  The best tasting  The most consistent ⚫ Communicating these benefits in a high-impact, persuasive and consistent manner LEADERSHIP IN MARKETING We will build on our brand platforms by: ⚫ Creating new brand, channel, and package segments that build the business:  Faster off the mark  Better ideas  Quicker to create and take advantage of opportunities The 5-P Model: A statement of the culture at PCI