State of the podcast Podcast Use(Ever) Projections 90.000 80.000 70.000 60.000 00 口 Conservative 40.000 口 Moderate 口 Aggressive 30.000 20.000 11.3 10.000 0.7501.01.25 0.000 2005 2007 2008 2009 2010 YearState of the Podcast Podcast Use (Ev er) Projections 0.750 3.5 6.5 14.6 22.7 28.4 44.0 1.0 5.0 9.3 20.9 32.4 40.5 62.8 1.25 6.1 11.3 25.5 39.6 49.5 76.7 0.000 10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000 90.000 2004 2005 2006 2007 2008 2009 2010 Year Users (millions) Conservative Moderate Aggressive