Making Culture Work For Your Success Embrace local culture o Employ locals to gain cultural knowledge Build relationships Adapt products to local markets Help employees understand you Coordinate by region Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 3-2 Making Culture Work For Your Success Embrace local culture Employ locals to gain cultural knowledge Build relationships Adapt products to local markets Help employees understand you Coordinate by region