B2B Electronic Exchanges An Overview Classification Of EXchanges vertical exchange An exchange whose members are in one industry or industry segment horizontal exchange An exchange that handles materials used by companies in different industries Dynamic Pricing dynamic pricing A rapid movement of prices over time, and possibly across customers, as a result of supply and demand Electronic Commerc Prentice Hall 2006 6Electronic Commerce Prentice Hall © 2006 6 B2B Electronic Exchanges: An Overview • Classification Of Exchanges vertical exchange An exchange whose members are in one industry or industry segment horizontal exchange An exchange that handles materials used by companies in different industries • Dynamic Pricing dynamic pricing A rapid movement of prices over time, and possibly across customers, as a result of supply and demand