James A.O'Brien Introduction to Information Systems Eleventh Edition Chapter Objectives Explain the importance of implementing data resource management processes and technologies in an organization. Outline the advantages of a database management approach to managing the data resources of a business. Explain how database management software helps business professionals and supports the operations and management of a business. James A. O’Brien Introduction to Information Systems Eleventh Edition 2 • Explain the importance of implementing data resource management processes and technologies in an organization. • Outline the advantages of a database management approach to managing the data resources of a business. • Explain how database management software helps business professionals and supports the operations and management of a business. Chapter Objectives