Brand: A Mechanical Definition A brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors 7 O Copy rights reserved, Zou Deqiang7 7 © Copy rights reserved, Zou Deqiang Brand: A Mechanical Definition A brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors