QFD(Quality Function Deployment) QFD originated in 1972 at Mitsubishi's Kobe shipyard site. ■The "house of quality”is the basic design tool of the management approach. ■The“house of quality”is a kind of conceptual map that provides the means for interfunctional planning and communications. Shanghai Jiao Tong University 3Shanghai Jiao Tong University 3 QFD (Quality Function Deployment) n QFD originated in 1972 at Mitsubishi’s Kobe shipyard site. n The “house of quality” is the basic design tool of the management approach. n The “house of quality” is a kind of conceptual map that provides the means for interfunctional planning and communications