The Global Marketplace(cont) Global Strategy -Glocalization: think globally and act locally with an optimal mix of parental control when necessary and local initiative where required Glocalization of management giving regional and subsidiary managers the freedom to develop their own plans consistent with local cultural, political, economic, and legal demandsThe Global Marketplace (cont.) • Global Strategy - Glocalization: think globally and act locally with an optimal mix of parental control when necessary and local initiative where required. – Glocalization of management • giving regional and subsidiary managers the freedom to develop their own plans consistent with local cultural, political, economic, and legal demands