二活充通大￥ e SHANGHAI JIAO TONG UNIVERSITY External decision:Concepts are turned over to the customer,client,or some other external entity for selection Product champion:An influential member of the product development team chooses a concept based on personal preference. Intuition:The concept is chosen by its feel.Explicit criteria or trade-offs are not used.The concept just seems better. Multivoting Each member of the team votes for several concepts.The concept with the most votes is selected.All Teams Use Some method for choosing a concept External decision: Concepts are turned over to the customer, client, or some other external entity for selection Product champion: An influential member of the product development team chooses a concept based on personal preference. Intuition: The concept is chosen by its feel. Explicit criteria or trade-offs are not used. The concept just seems better. Multivoting : Each member of the team votes for several concepts. The concept with the most votes is selected