W hat is Packaging ? Packaging functions range from technical ones to marketing oriented ones(Figure 1.1) Technical Functions Marketing Functions contain measure communicate promote protect dispense display sell preserve store Inform motivate Figure 1.1 Packaging encompasses functions ranging from the purely technical to those that are marketing in nature Technical packaging professionals need science and engineering skills, while marketing professionals need artistic and motivational understandingWhat is Packaging? -Packaging functions range from technical ones to marketing oriented ones (Figure 1.1). Technical Functions Marketing Functions contain measure communicate promote protect dispense display sell preserve store inform motivate Figure 1.1 Packaging encompasses functions ranging from the purely technical to those that are marketing in nature -Technical packaging professionals need science and engineering skills, while marketing professionals need artistic and motivational understanding