The growth of E-commerce B2C market 32C Ecommerce sales share Wordwide, by Region Top 5 Countries, Ranked by B2C Ecommerce sales, 20112016 20112013 of total billions 1.6% 27.9% 35.9% 28.0%3.6% s301.69 s343.43 s384.8o 2. China** 30.5% 33.5% 269%3.8% 56.69 34% 5110.04 3times 2.1% 334% 315% 257%3.99% 3. UK 3.5% s10903 2.2% 512476 297% 24.3%3.9% s141.53 3.6% s11278 2.3% s12782 288%234%38% s140.35 5. Germany 2.3% s38.08 39.75 282%226%37% 4700 s5300 Asia-Pacific ■ Western Europe■ Latin America 3.5% North America Eastern Europe Middle East Africa 2011 ■2012 ■201 Note: includes travel, digital downloads and even sed via any digital channel incuding online, mobile and tablet: excludes gambling bay digita/ chan e including online mo tilekansd ambling umbers may not add up to 100% due to rounding ource: eMarketer Jan 2013 businesses that occur over C2C platforms: excludes Hon 8 Source: eMarketer, Jan 2013 50894 wwwemarketer.com 151019 wwe Marketer.cThe growth of E-commerce B2C market 8 3 times