Learning purpose This case can be used to develop a number of central learning purposes including the following: To demonstrate the development of strategic advantages through building of organizational capability. To illustrate the power of strategy-structure fit by providing an excellent illustration of how the tight alignment of Lincoln's strategy,organization,system,processes,and culture create an international capability that has provided it with a sustainable source of competitive advantage. To illustrate the motivations,mentalities,and means of internationalization.Learning purpose This case can be used to develop a number of central learning purposes including the following: To demonstrate the development of strategic advantages through building of organiz ational capability. To illustrate the pow er of strategy-structure fit by providing an excellent illustration of how the tight a lignment of Lincoln’s strategy, organiz ation, s ystem, processes, and culture create an international capability that has provided it w ith a sustainable source of competitive advantage. To illustrate the motiv ations, men talities, and means of internation aliz ation