Functions and Goals of Distribution Packaging The functions of distribution packaging can be summarized as follows: Containment Protection Performance Communication - Most distribution packaging should address the following goals: Product protection: Ease of handling and storage Shipping effectiveness Manufacturing efficiency: Ease of identification Customer needs Environmental responsibilityFunctions and Goals of Distribution Packaging The functions of distribution packaging can be summarized as follows: Containment Protection Performance Communication - Most distribution packaging should address the following goals: Product protection: Ease of handling and storage Shipping effectiveness Manufacturing efficiency: Ease of identification Customer needs Environmental responsibility