Primary Performance Measures Traditional financial measures Return on investment(ROD) Earnings per share(EPs) Return on equity(ROe · Shareho| der va|ue Economic value added(EVA) Market value added mVa Dr. Jerry L. huxellDr. Jerry L. Huxell Primary Performance Measures • Traditional financial measures – Return on investment (ROI) – Earnings per share (EPS) – Return on equity (ROE) • Shareholder value – Economic value added (EVA) – Market value added MVA)