Background For movie attendance,1991 was the worst year in fifteen years. The summer season was the worst in twenty-three years.Forty percent of Americans report that they don't see a single film in the course of a year-a higher percentage than ever before.What Hollywood publicizes,of course,is total box office gross receipts, which look respectable,but which are misleading.Why?Because the ticket prices have been raised so much!If you actually count the number of warm bodies sitting in theater seats,movie attendance has disastrously declined. Major studios like MGM and Orion are teetering on the verge of collapse.Carolco,which produced Terminator I/,the year's biggest hit,has since scaled back all operations and fired one- third of its employees.This is clearly an industry in trouble.Background For movie attendance, 1991 was the worst year in fifteen years. The summer season was the worst in twenty-three years. Forty percent of Americans report that they don't see a single film in the course of a year—a higher percentage than ever before. What Hollywood publicizes, of course, is total box office gross receipts, which look respectable, but which are misleading. Why? Because the ticket prices have been raised so much! If you actually count the number of warm bodies sitting in theater seats, movie attendance has disastrously declined. Major studios like MGM and Orion are teetering on the verge of collapse. Carolco, which produced Terminator II, the year's biggest hit, has since scaled back all operations and fired one￾third of its employees. This is clearly an industry in trouble