正在加载图片...
product,NeXTstep 486,due to go on sale in July 1993.Unlike NeXT's existing software,the $995 package will run on most of today's fast PCs.It could create a bigger market for object-oriented software.Although NeXT started by selling computers,if NeXTstep 486 succeeds,it will be well on the way to becoming a software firm.That pleases Mr.Jobs,who estimates that software already occupies 90%of his time:profits on operating-system software are vast. NeXT could use them.This year its sales will hit just over $140m,up from $128m in 1991,Mr.Jobs claims that sales in the second half of 1992 are 40%up on a year ago- and that sales to corporate customers are three times their level a year ago."Our losses are behind us",he says.But at the rate NeXT is investing in R D,it is unlikely to see much in the way of profits this year or next.The firm's long-awaited stock market floatation will almost certainly be delayed until 1994. 4.Answer Keys:(10 points 1.5 points each) Costly,publicly quoted,$55m,10%,$995,90%,$140m,40%,three times, unlikelyproduct, NeXTstep 486, due to go on sale in July 1993. Unlike NeXT’s existing software, the $995 package will run on most of today’s fast PCs. It could create a bigger market for object-oriented software. Although NeXT started by selling computers, if NeXTstep 486 succeeds, it will be well on the way to becoming a software firm. That pleases Mr. Jobs, who estimates that software already occupies 90% of his time: profits on operating-system software are vast. NeXT could use them. This year its sales will hit just over $140m, up from $128m in 1991, Mr. Jobs claims that sales in the second half of 1992 are 40% up on a year ago – and that sales to corporate customers are three times their level a year ago. “Our losses are behind us”, he says. But at the rate NeXT is investing in R & D, it is unlikely to see much in the way of profits this year or next. The firm’s long-awaited stock market floatation will almost certainly be delayed until 1994. 4. Answer Keys: (10 points 1.5 points each) Costly, publicly quoted, $55m, 10%, $995, 90%, $140m, 40%, three times, unlikely
<<向上翻页
©2008-现在 cucdc.com 高等教育资讯网 版权所有