MODERN MANAGEMENT Skinner's new behaviorism theory "the main means of motivating people can not only rely on stimulus variables, but also consider the existence of intermediate variables,namely the subjective factors of human beings.Specifically, in the incentive means,in addition to the stimulus of money, but also the needs of the subjective factors of workers. should be based on the social psychological,point,of view,deeply analyze people's material and spiritual needs,and make the individual needs meet the organizational needs. Modern ManageMent Skinner's new behaviorism theory § the main means of motivating people can not only rely on stimulus variables, but also consider the existence of intermediate variables, namely the subjective factors of human beings.Specifically, in the incentive means, in addition to the stimulus of money, but also the needs of the subjective factors of workers. § should be based on the social psychological point of view,deeply analyze people's material and spiritual needs, and make the individual needs meet the organizational needs