What makes a potential customer buy a product?There is no single answer A customer may buy a certain brand of face soap because it is used by a glamorous or favorite movie star or noted sports figure.When selecting a new refrigerator,that same consumer may be attracted by a smart or colorful model.Or perhaps that consumer is most concerned with how much food the refrigerator will hold and how efficiently it uses energy. Some advertisements appeal to logic through straightforward presentation of facts a bout a product.Others appeal more to the emotions.Most advertisements combine logical and emotional approaches.Advertisements offer consumers an opportunity to make their purchasing decisions from among a wide range of choices.One of the important roles of advertising,therefore,is to provide the consumer with a free and abundant choice.Partly because of the influence of advertising,people have learned to want ever-better products and services,to take better care of their health and to improve their way of living. A customer may.sports figure.顾客购买某一品牌的美容皂，可能是因为某一位迷人的或他 们喜爱的电影明星或著名的运动明星在使用它。 When selecting a new refrigerator,.it uses energy..在挑选一台冰箱时，顾客可能被它的 灵巧而鲜艳的外表所吸引，也可能更关心这种冰箱的容量有多大，是否节电。 77 What makes a potential customer buy a product? There is no single answer. A customer may buy a certain brand of face soap because it is used by a glamorous or favorite movie star or noted sports figure. When selecting a new refrigerator, that same consumer may be attracted by a smart or colorful model. Or perhaps that consumer is most concerned with how much food the refrigerator will hold and how efficiently it uses energy. Some advertisements appeal to logic through straightforward presentation of facts about a product. Others appeal more to the emotions. Most advertisements combine logical and emotional approaches. Advertisements offer consumers an opportunity to make their purchasing decisions from among a wide range of choices. One of the important roles of advertising, therefore, is to provide the consumer with a free and abundant choice. Partly because of the influence of advertising, people have learned to want ever-better products and services, to take better care of their health and to improve their way of living. A customer may … sports figure. 顾客购买某一品牌的美容皂，可能是因为某一位迷人的或他 们喜爱的电影明星或著名的运动明星在使用它。 When selecting a new refrigerator, … it uses energy. 在挑选一台冰箱时，顾客可能被它的 灵巧而鲜艳的外表所吸引，也可能更关心这种冰箱的容量有多大，是否节电