国上济文通大华 The Marketing Influence of Theme Music in Disney Movies song Let it Go was officially dubbed into more than 40 different languages and dialects worldwide (Keegan Rebecca,2014). Generally speaking,the Disney movie consumers are mostly young women and kids, and under most circumstances,they are the most faithful audiences. 3.2 Psychological analysis Frankly speaking,there are lots of ways to remember one movie.But when the protagonists'names are not that easy to remember,which happens from time to time when you meet a group of unfamiliar cast for the first time,or when the scene is too significant to summarize in a few words,the easiest way to recall the movie is to hum the leitmotif.When one theme music is composed well enough,which usually means the splendid melody and coherence with the plot,the sound track will sometimes surpass the movie.That is why Disney has its own music group-Walt Disney Records, and some pop musicals all have their own professional musical group (Hayao Miyazaki's animations'theme tunes are mostly composed by his best musician friend Joe Hisaishi,and in Castle in the Sky has become classics) People tend to love movies that have extra bonuses.It is not a fantastic idea to let people actually sing in the cinema.Melinda Wedde,an American mother and movie fan,says she tried not cover his child's mouth in case he sang out loud when watching Frozen in the cinema.At the beginning of Disney's latest movie Inside Out,there is a volcano singing scene which has no relation to the film itself.However,this refreshing section adds more spice apart from the main plot and brings the movie to a whole new level. Some work has looked at the emotional effects of music on mood at more mundane, everyday level (North Hargreaves,1997),and at people's ability to identify emotional expressiveness in musical performance(Gabrielsson Juslin,1996).Music, as a very strong means of emotion expression,fulfills a very explicit social function, conveying people real and intense feelings right away,which in the case is the theme music. Music plays an important role to maintain one's interpersonal relationship very well,as well as films.The producers don't have to ask or require the audience to make direct compliment after they watch the movie,the mellifluous melody will make them do so. -9The Marketing Influence of Theme Music in Disney Movies - 9 - song Let it Go was officially dubbed into more than 40 different languages and dialects worldwide (Keegan & Rebecca, 2014). Generally speaking, the Disney movie consumers are mostly young women and kids, and under most circumstances, they are the most faithful audiences. 3.2 Psychological analysis Frankly speaking, there are lots of ways to remember one movie. But when the protagonists’ names are not that easy to remember, which happens from time to time when you meet a group of unfamiliar cast for the first time, or when the scene is too significant to summarize in a few words, the easiest way to recall the movie is to hum the leitmotif. When one theme music is composed well enough, which usually means the splendid melody and coherence with the plot, the sound track will sometimes surpass the movie. That is why Disney has its own music group – Walt Disney Records, and some pop musicals all have their own professional musical group (Hayao Miyazaki’s animations’ theme tunes are mostly composed by his best musician friend Joe Hisaishi, and 君をのせて in Castle in the Sky has become classics) . People tend to love movies that have extra bonuses. It is not a fantastic idea to let people actually sing in the cinema. Melinda Wedde, an American mother and movie fan, says she tried not cover his child’s mouth in case he sang out loud when watching Frozen in the cinema. At the beginning of Disney’s latest movie Inside Out, there is a volcano singing scene which has no relation to the film itself. However, this refreshing section adds more spice apart from the main plot and brings the movie to a whole new level. Some work has looked at the emotional effects of music on mood at more mundane, everyday level (North & Hargreaves, 1997), and at people’s ability to identify emotional expressiveness in musical performance (Gabrielsson & Juslin, 1996). Music, as a very strong means of emotion expression, fulfills a very explicit social function, conveying people real and intense feelings right away, which in the case is the theme music. Music plays an important role to maintain one’s interpersonal relationship very well, as well as films. The producers don’t have to ask or require the audience to make direct compliment after they watch the movie, the mellifluous melody will make them do so