Preparation Words and sentences 2. Para. 12. L1 In the mid-1990s both companies began shedding or shutting down small or unprofitable businesses or brands they felt had maximized their potential shed: vt. get rid of shut down: phr. Stop opening for business Paraphrase: In the mid-1990s Unilever and p&G started to get rid of or close down small or unprofitable businesses or brands that they thought [these brands had used up the potential for developmentPreparation Words and sentences 2. Para. 12, L1 • In the mid-1990s both companies began shedding or shutting down small or unprofitable businesses or brands they felt had maximized their potential. • shed: vt. get rid of • shut down: phr. Stop opening for business • Paraphrase: In the mid-1990s Unilever and P&G started to get rid of or close down small or unprofitable businesses or brands that they thought [these brands] had used up the potential for development