What Is the Purpose of Doing research? LANCE ARIVSTRONG Publish or perish I Nature= 10 JBC c 2000 m Now York Times Bes It's Not about the bike My Journey back o I It is not about the number of papers I It is not about the impact factor of the papers I It is not about the nobel prizeWhat Is the Purpose of Doing Research? It is not about the number of papers It is not about the impact factor of the papers It is not about the Nobel Prize Publish or perish 1 Nature = 10 JBC